$8 million. That’s how much one 30-second ad during the Super Bowl costs. With several million on the line (not including production or other ad package costs), brands that advertise during the Super Bowl need to maximize those spots as much as possible. How can brands start building anticipation before the big game and keep […]

Music fans celebrated the Grammy’s this week, and in advertising, marketers are gearing up for Super Bowl spots, one of the most exciting events in the industry. We asked different departments their thoughts on some of the pre-released spots. Here’s what they said. Public Relations Michelob Ultra “I loved this ad and won’t lie, I […]

The Chiefs may have possession of the Lombardi trophy, but we’re giving out awards for this year’s Super Bowl ads.  MVP Award—Disney + Our agency’s favorite ad and the best of the best? Disney+ took this trophy. And 30% of our agency agrees that the “Well Said” spot was the clear winner this year. With […]

A sea of red, Usher performing at halftime, and a chance to see Taylor Swift after every Travis Kelce play (if she can make it from her concert in Tokyo in time, but that’s a conversation for the Swifties)—Super Bowl LVIII is sure to be packed with excitement as the first-ever game hosted in Las […]